
SCENE Β· MEDIA / PERCEPTION
WHAT GETS PICKED OUT.
Strip it back β and watch what people choose to see.
Take most of it away.
Leave fragments.
CONTEXT
DETAIL
NUANCE
FRAGMENT
And suddenly
THE LOUDEST
VOICES
AREN’T THE CLEAREST.
PERCEPTION
PEOPLE DON’T
PEOPLE DON’T
READ WHAT’S
THERE.
They read what they’ve already decided.
01
PICK ONE THING.
02
IGNORE THE REST.
03
CALL IT TRUTH.
TRUTH.
TRUTH
noun β apparently whatever survives the edit.
NOT EVERYTHING
GETS CALLED OUT
EQUALLY.
β